Electronic vs.
Physical Products

Imagine a virtual box of “Payday Loan” sitting beside a physical can of peas on a grocery shelf.

The peas have a 50% mark-up. The virtual, digital product has a 500% mark-up — and doesn’t tie-up shelf space or have to be trucked-in. It’s just verified at the checkout lane in much the same way that a check or credit card transaction is authorized.

“Payday Loan” is an example of various types of high margin electronic (digitally deliverable) transactions that CRISP can make available to participating merchants. Electronic products are reconciled and included in the same end-of-day and posting reports used to control physical product sales. Other examples include bill paying, money transfers, and check verification.