Grocers can no longer “give everyone what they want.”
Consumer groups that can be satisfied must be targeted.
Continuous demographic analysis is key to selecting the right groups, measuring
preferences, and evaluating their responses. Doing without, invites dreadful
ROI.
Advanced enterprise systems are required to integrate register, demographic,
inventory, and accounting functions. The best offer built-in research and analysis.
Compared to bricks and mortar, the cost is modest — with superb ROI!