More “Best Practice” retailers are using Customer Management to:

• define customer profiles
  
  
• assign each customer to a profile
  
  
• reward most valuable customers by shifting rewards from least valuable customers
  
  
• attract more diamond cus-tomers

Early adaptors quickly recapture startup costs and built market share.
As customer management becomes prevalent in a market, upgrading becomes a matter of survival and cost recapture increasingly difficult.

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