A Value Improvement Plan (“VIP”) is a planning technique for increasing the value of a business.

Value — what a business is worth — is critical when a store is sold or used as collateral for a loan. A VIP focuses on three key items to build value: revenue, net profit, and ‘valuation multiple.’ Valuation multiple is frequently overlooked by small merchants — yet is often more important than sales volume or profit in establishing the value of their businesses.

Click here to see a sample VIP for raising the value of an example business from $5.30 per share to $150.00 per share.